Digital Marketing and Customer Engagement Survey 2020
The lockdown has catapulted digital marketing to the fore. The unpredictability of the last months has highlighted the challenges facing every organisation.
The turmoil and unpredictability of the last months has highlighted the challenges facing every organisation. At the onset of the pandemic we decided to conduct our digital marketing and customer engagement survey.
Building digital educational hubs to drive engagement
In the last eighteen months we’ve seen Asset Management Marketers under increased internal pressure to better understand the digital needs of their customers, and more importantly the relevance of their end to end digital experience.
Power to the marketer – democratising building digital experiences
Analysing the “what makes up the foundations of your Martech stack” is a constant challenge and one specific is digital experience management. Therefore, Website Content Management Systems (CMS) is an area that continues to be a focus of efficiency at the heart of the martech stack.
The best project tools to maintain great client interactions, and keep projects on track!
In the last eighteen months we’ve seen Asset Management Marketers under increased internal pressure to better understand the digital needs of their customers, and more importantly the relevance of their end to end digital experience.
Do you have the right MarTech stack to support your sales, marketing & growth?
For many organisations marketing technology now represents the largest portion of their marketing spend and this is a trend that is likely to further increase.
Asset Managers need to put Personalisation at the foundation of their Design User Experience
In the last eighteen months we’ve seen Asset Management Marketers under increased internal pressure to better understand the digital needs of their customers, and more importantly the relevance of their end to end digital experience.
Six pillars of Digital Personalisation for Asset Management Marketers
Taking the step towards realising a Personalisation Strategy will involve many parts of an organisation, drilling deep into different business functions to enable the strategy to be fully enabled. It’s important to validate the viability of the strategy early on and to formulate an achievable implementation programme.
Creating A Sitemap: The Core to Creating a Website
It’s tempting to jump straight in to design and create a set of amazing experiences, but it’s important to take a step back and start with the basics. And the sitemap is often the perfect place to start.