The lockdown has catapulted digital marketing to the fore. The unpredictability of the last months has highlighted the challenges facing every organisation.
The turmoil and unpredictability of the last months has highlighted the challenges facing every organisation. At the onset of the pandemic we decided to conduct our digital marketing and customer engagement survey.
Analysing the “what makes up the foundations of your Martech stack” is a constant challenge and one specific is digital experience management. Therefore, Website Content Management Systems (CMS) is an area that continues to be a focus of efficiency at the heart of the martech stack.
For many organisations marketing technology now represents the largest portion of their marketing spend and this is a trend that is likely to further increase.
Marketing teams across asset management, including the big ones, are caught in a double trap and need to find ways to tap into new talent pools in order to locate the right work in the right location at the right cost.
Taking the step towards realising a Personalisation Strategy will involve many parts of an organisation, drilling deep into different business functions to enable the strategy to be fully enabled. It’s important to validate the viability of the strategy early on and to formulate an achievable implementation programme.
From a marketing standpoint, no matter if a company is growing, or cutting cost, there is nothing more important than providing quality and consistent output to customers.
Did you know? An Agile organisation grows revenue 37% faster and earns 30% higher profits than non-Agile companies, according to a report from Raconteur.
It’s tempting to jump straight in to design and create a set of amazing experiences, but it’s important to take a step back and start with the basics. And the sitemap is often the perfect place to start.
Whether you’re still pretty new to project managing or about to go into your 100th project, it’s always important to look back over your process to see what worked well for you and use this to help inform how you approach your next one.
In order to create new thinking, competing views have to be celebrated and debated. Remote working offers just the right environment for this.