The lockdown has catapulted digital marketing to the fore. The unpredictability of the last months has highlighted the challenges facing every organisation.
The turmoil and unpredictability of the last months has highlighted the challenges facing every organisation. At the onset of the pandemic we decided to conduct our digital marketing and customer engagement survey.
Open Banking is by no means new, but the on-going consideration of how this could change the user experience for Adviser and Wealth Managers in the future is no longer a crystal ball gazing exercise.
Marketing teams across asset management, including the big ones, are caught in a double trap and need to find ways to tap into new talent pools in order to locate the right work in the right location at the right cost.
If you’re thinking of evolving and enhancing your digital presence, be that your website, product or platform. One of the first critical questions to ask is ‘What kind of shape is my brand in’?
The workload and challenges levelled at marketing teams across the asset management industry has never been higher.
Designing and implementing a ‘Mobile First’ strategy should be a given. So, if any asset manager isn’t taking steps to consider their mobile users, they can expect a negative impact on their digital brand footprint.